Lucys

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Client: Lucy’s

Skills: Research, Blogger Outreach, Event Management

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25 bloggers attended a tea at Whole Foods in Pasadena in March.  They  enjoyed the Lucy’s cookies and brownie cakes and had the opportunity to meet and interview founder Lucy Gibney M.D.

Lucy told the bloggers about her experience as a mom with a child with severe food allergies and her determination to create a product line that would provide treats for people with food allergies.  This event introduced Lucy’s to Latina Moms in the LA area and started a campaign to engage with moms across the US and Canada

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