Sally Falkow

Sally Falkow has been training and coaching PR and marketing professionals on the finer points of digital PR and social media for more than 20 years.

She has been blogging since 2003 – her blog covers digital PR trends and how technology is affecting the practice of PR and marketing. The blog is a valued resource for thousands of PR students and practitioners.

Sally is a Senior Research Fellow of The Conference Board, a global, nonprofit think tank and business membership organization that delivers Trusted Insights for What’s Ahead.


2021 Top 100 PR Influencers on Social Media

2020 PR Society of America PRestige Award for Social Media (Facebook)

2017 25 PR Influencers to follow on Social Media

2015 Top 50 PR/Tech Honoree

2014 Top 50 Social Media Influencers on Twitter in 2014

2014 25 Women Who Rock Social Media list – for the second time. She was on the first list in its inaugural year in 2010. Only 4 other women have made the list twice. She is the only social media expert to make both lists.

2009 PR Trainer of the Year

Sally Falkow is in demand as a speaker. She has delivered digital PR and social media sessions at marketing and PR-related events, such as Search Engine Strategies, PR News conferences and PRSA events. She has also spoken at conferences and workshops for industry specific groups, such as the conference for Convenience Stores.

As a social media expert, speaker, consultant and trainer she has helped businesses of all sizes reach their goals. Her book SMART News: how to create branded content that gets found in search and shared on social media is available on Amazon.

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