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Joe is responsible for developing culturally customized content for social media and digital platforms. He is the author of two books including Latino Link: Building brands online with Hispanic communities and content and has been featured on Advertising Age, BBC Mundo, CNN en español, NBC Latino, and Telemundo. Joe writes for Fox News Latino and has served as a board member for the Interactive Advertising Bureau (IAB) Mexico and as a member of the Hispanic Committee for the IAB in the U.S.