SOCIAL MEDIA & DIGITAL PR TRAINING
More than a third of CMOs say that digital marketing will account for 75% or more of their spending within the next five years even though effectiveness and engagement numbers are down. This means that your employees must master the craft of creating and distributing content that resonates with your audience. They have to know how to listen, analyze the data, write well and create engaging visuals. New technologies and marketing methods are emerging all the time.
Staying current is a challenge. If your team learned their craft even five years ago they need to learn new skills. And unfortunately, most of those studying marketing and PR now are not being taught these skills either.
CONTENT STRATEGY TRAINING
As companies realize the need to formalize their content marketing efforts the demand for content strategy skills is increasing. There are currently 12,757 content strategy jobs posted on LinkedIn. There are most likely talented people within your organization who, with some training, could assume the role of Content Strategist. Let us help you train them.
C-SUITE SOCIAL MEDIA STRATEGY WORKSHOPS
To effectively gear up your business to take advantage of the many opportunities in social media your CEO and your executive team must understand what social media is, what it can do, how it works, what the best practices are and why it can be so effective in achieving business goals when done right. Over the past six years we’ve successfully trained more than 1500 executives from corporations, non-profits and agencies.
MARKETING AND PR TEAMS
If you’re a typical entrepreneur, you started your business because you’re good at something, but you’re not a Marketing, PR or social media expert. Yet to be successful in business today you have to learn new marketing and PR skills.
If you’re already in the field of marketing or PR there are new skills you need to master to be successful in the digital era.The practice of PR is not what it was five years ago. Digital PR and Corporate Social Media training, combined with our proven hands-on coaching program, is one of the best ways to bridge this gap. You use the knowledge while you are learning.
Writing is a talent, but there are certain skills even the most talented writer needs to learn. It’s vital to write concise, interesting content that the right people will find online and share with colleagues and friends. Our course is based on the book SMART News
This course shows you step-by-step exactly how to write and optimize landing pages, social ads, articles, blog posts, whitepapers and case studies.
VISUAL CONTENT WORKSHOPS
Forbes.com named visual content “A breakout trend” and many thought leaders predict that it is the wave of the future. In addition to being a good writer with a nose for the news, PR and marketing professionals need to learn to produce visual content.
- optimizing content for search engines – web and social (SEO)
- editing images
- video scripting
- video lighting
- video shooting
- video editing
Only 30% of content is produced by third-party vendors or partners, reports ADAge. That means your current staff must learn these new social media and Digital PR skills. Don’t let a lack of skills affect your business. We have trained entrepreneurs, PR and marketing professionals in Fortune 100 companies, small start-ups and agencies. PR News named our CEO, Sally Falkow, PR Trainer of the Year for this work.
CALL US TO DISCUSS YOUR TEAM’S DIGITAL PR TRAINING NEEDS 888 243 3470
Meritus Media is a digital PR Agency with offices in Los Angeles, CA. Tampa Bay FL and Manchester UK