Almost every business is now using social media in some form.

The problem is, not every business owner or manager is adept at creating and syndicating content on social media platforms in a way that appeals to their audience and results in engagement, brand affinity, and a desire to do business with you.

After all, social media is a business strategy. There should be an end result, just as with any other marketing activity.  You need to have a goal before you start and a way to measure whether or not your social media content is hitting the mark.

A recent Google study revealed that local businesses spend an average of 6 hours a week creating and posting their social media content. If you’re not an expert at social media, those 6 hours could be better spent on running your practice or business.



Social media strategy template

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Social media and digital PR are so new we tend to jump in without a plan. Unless you do this strategically, it can quickly become overwhelming and seem like a real waste of time. Any action you take to expand your business should be based on solid research and have goals that can be measured.  This applies to your social and digital media activities too.

Social Audit: 

  1.  Map the brand’s social graph.  Identify all the groups or nodes of the graph and what social activity they are engaged in.
  2. Listen to the conversations of these communities.
  3. Analyze the conversations and identify tone, sentiment, brand affinities, evangelists, detractors, positioning, share-of-voice, gaps, threats, opportunities.
  4. Identify influencers in each node of the graph.

Once we have the information collected in the social audit we work with your team and set goals that address the situations discovered and align with your overall business objectives. This includes identifying the most important social platforms you should be using to reach your audiences and the content you need to develop to engage the right people.

  1. Share the audit information with the team
  2. Set measurable goals
  3. Develop the content strategy
  4. Pick the appropriate platforms and tools to use
  5. Content development plan
  6. Content distribution plan – media relations, content partnerships, branded content, syndication partners
  7. Allocate personnel and resources
  8. Budget
  9. Monitoring put in place for continuing research
  10. Evaluation and reporting tools and methods




We can help you produce visual content in the native “language” of each platform  Visual content that is created based on your research into your audience and is formatted specifically to perform best on each platform, gets more  engagement and sparks positive conversations about your brand.

  • Original images for blog posts and articles
  • Quotes and posters for Facebook
  • Enticing images for Instagram
  • Twitter cards
  • Infographics for Pinterest and the media
  • Video for website pages, YouTube  Facebook and Twitter


Facebook – with over a billion members Facebook is the number one social network right now. Recent studies show that Facebook fans have a direct affect on the value of your business.  Almost every business has a Facebook page, yet very few are doing it right.  Ten years ago businesses were lamenting the lack of results from their websites – now we hear that same complaints about Facebook and the lack of organic reach. However, if it is done correctly, Facebook can be your most effective social platform. We offer Facebook creative, promotions, video, advertising and community management.

Twitter – What started as a small side project has become one of the most successful social media platforms. Twitter has developing in to a breaking news feed as well as a social network. The media loves Twitter.  We can help you optimize your tweeting, grow your following, find influencers and use the Twitter promotional  services, such as Twitter Cards.

Pinterest – Pinterest taps into the trend for visual content. The aspirational and inspirational nature of the content on Pinterest is driving both traffic and sales. We can help you figure out if Pinterest is right for your business and how to strategically build the right boards and pins.

LinkedIn – The best social network for B2B firms. The new LinkedIn Professional Portfolio makes it a great place to visually showcase your expertise and creativity. LinkedIn is used extensively by the media, so it’s vital to  have a robust visual profile for all experts and executives.  The recent acquisition by Microsoft bodes well for an expansion of the value of LinkedIn for professionals and as a B2B platform.

Instagram –  This is a fast-growing visual platform for images and video.  We can help your team learn how to create the content that will attract the right followers.  Instagram taps into the growing visual content trend and opens the door to opportunities for creative moments that show the brand’s culture.

Snapchat –  The new kid on the block.  Most of the users are young.  70% of their users are Millennials. (23% are 13 – 17,  37% are 18 – 24 and 26% are 25 – 34).  Snapchat’s daily video views have grown 400% over the course of the year (from 2 billion to 10 billion, according to Bloomberg)   That’s more video views than Facebook!.

Google Plus – Whether you think Google Plus is important or a dinosaur is irrelevant – Google likes it! There is ample evidence that an active G+ account makes a difference to your Google ranking. +1’s from people with a good G+ account can boost your rankings quite dramatically.  Some thought leaders have stated that they prefer G+ to Twitter.  Learn how to set up your page and develop an effective folowing.