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DIGITAL PR IS AN ESSENTIAL PART OF MARKETING TODAY.

MERITUS MEDIA CAN HELP YOUR TEAM MASTER DIGITAL PR SKILLS

Over the past five years the media landscape has altered dramatically. People are finding and sharing news and information online and, as a result, traditional media companies are feeling the pinch. The Pew Research State of the Media Report says newspaper newsroom cutbacks in 2012 put the industry down 30% since 2000 and below 40,000 full-time professional employees for the first time since 1978.

This means journalists are under pressure and newsrooms no longer have the resources to dig deep and cover all the stories they’d like to. This opens to the door to some amazing Digital PR opportunities. Working with an experienced Digital PR agency can help you take advantage of these new avenues of content, earned and social media.

what Meritus can do for you

  • Digital PR strategy
  • Digital  media relations
  • Blogger outreach campaigns
  • Content strategy
  • Content production
  • Writing
  • Design
  • Development
  • Social Media
  • Monitoring
  • Measurement
  • Digital PR training
  • Visual content workshops

Digital PR Opportunities for Brands:

Branded (Owned) Content:

This is your website, newsroom, blog, social profiles, document-sharing sites, image and video galleries. It can also include content you’ve placed on other sites via syndication services – similar to the old advertorial. Meritus Media has been a pioneer in this area of digital PR.  We can train your staff to produce content or, as your Digital PR Agency,  we can take some of the load.

Content Partnerships:

Work with the media and help them cover stories in your industry. Provide them with in-depth information, research, experts and visual assets to enhance and extend the story. Create partnerships with online sites and blog that need content. Our team can help you master this new area of Digital PR.

Digital Media Relations:

Learn what the media and the journalists need and want. Use social media to find and engage with the right journalists. Provide them content and the tools that help them do their job.

some of our clients