DIGITAL PR IS AN ESSENTIAL PART OF MARKETING TODAY
Meritus Media can help your team master the Digital PR skills they need.
Over the past five years the media landscape has altered dramatically. People are finding and sharing news and information online and, as a result, traditional media companies are feeling the pinch. The Pew Research State of the Media Report says newspaper newsroom cutbacks mean that there are now fewer than 40,000 full-time newsroom employees in the US for the first time since 1978.
This means journalists are under pressure and newsrooms no longer have the resources to dig deep and cover all the stories they’d like to. This opens to the door to some amazing Digital PR opportunities. Working with an experienced Digital PR agency can help you take advantage of these new avenues of content, earned and social media.
WHAT WE DO
- Digital PR strategy
- Digital media relations
- Influencer Marketing
- Blogger outreach campaigns
- Content strategy
- Content production
- Visual Content
- Social Media
- Digital PR training
- Visual content workshops
“This Digital PR program has catapulted our team to stellar results. Our business is a challenging one in terms of customer service, and this training has given us a far better understanding of how to produce the right content and engage with our customers. We have increased our responsiveness significantly and, as a result of the lessons we learned, we’re seeing the results in terms of followers and customer reaction. We have learned to create and edit images and video and the results speak for themselves: we have grown our level of influencers as well as our number of followers significantly since we engaged Meritus.” Milinda Martin, Vice President, Community Investment Corporate Brand & Reputation, TIME WARNER CABLE
CALL US FOR A FREE 30-MINUTE PHONE CONSULTATION ABOUT YOUR DIGITAL PR NEEDS
888 243 3470
DIGITAL PR OPPORTUNITIES FOR BRANDS
Branded (Owned) Content: This is your website, newsroom, blog, social profiles, document-sharing sites, image and video galleries. It can also include content you’ve placed on other sites via syndication services – similar to the old advertorial. Meritus Media has been a pioneer in this area of digital PR. We can train your staff to produce content or, as your Digital PR Agency, we can take some of the load.
Content Partnerships: Work with the media and help them cover stories in your industry. Provide them with in-depth information, research, experts and visual assets to enhance and extend the story. Create partnerships with online sites and blogs that need content. Our team can help you master this new area of Digital PR.
Digital Media Relations: Learn what the media and the journalists need and want. Use social media to find and engage with the right journalists. Provide them content and the tools that help them do their job.
Blogger Relations: Many of the journalists who have been laid off are now bloggers. There are also hundreds of thousands of bloggers writing passionately about every subject under the sun. You can find the right bloggers and get to know them. If you do it well and provide them with excellent content that their readers will find interesting, they’ll write about your brand. Blogger outreach is one of the areas where we’ve produced excellent results for our clients.
Build a Social Community: Social media is not like the Field of Dreams – if you build it, they will not come. You have to actively build a community of the right people. Just having fans and followers means nothing. They have to be loyal and engaged supporters of your brand. We can help you do this with Facebook, Twitter or Pinterest. You should also build a community with your online newsroom.
Influencers, Evangelists and Brand Ambassadors: Every segment of your stakeholders has people with influence. Finding these folk and building a relationship with them is essential. They could be part of the media, industry analysts, or just a member of the public with a large and engaged following. Part of Digital PR is finding the true evangelists and turning them into Brand Ambassadors.
Online Visibility – Search Engine Optimization: Every piece of content has to be optimized for search. Content has to be discoverable. Search is how people find content online. If your content is never found, it won’t be seen and shared.
Visual Content: Now that the bandwidth is there, the public wants to see what is happening, what’s on offer, as well as who you are and what you do. Images and video get way more attention and engagement than text alone. Our visual content training has helped businesses move into the visual web,
Social Online Newsrooms: Journalists and bloggers have embraced social media with both arms. They use it to find sources and story ideas. They are on the hunt for images and video they can use with their stories. Your online newsroom must be a state-of-the-art social media repository for all your content – text, images, video and social.
Monitoring: There are millions of conversations happening online. The PR department has to keep their finger on that pulse and tap into the right conversations to find gaps, opportunities, threats and possible crises in the making. Once you have the raw data from a monitoring tool you need someone to help you understand the implications of the results. A good Digital PR Agency can help you extract the actionable insights that will drive your goals and content campaigns.
Reputation Management: Consumers have discovered the power of their voice online.. If and when a situation arises where a customer, patient, policy holder, constituent or employee feels slighted or badly treated, you can be certain it will be shared on social media channels. What happens in Vegas now stays on YouTube! And if any of the sharer’s connections are big influencers with a large following – game over. Protecting the image and reputation of the company always has been a core function of PR – and never more so than now in the digital era.
Measurement: Every action online can be tracked. Analytics has become an integral part of Digital PR. Your team has to understand how to track and analyze where the content goes, where it gets picked up and republished, who tweets it, who responds. It is possible to measure outcomes rather than outputs in Digital PR. Google Analytics now has a PR Dashboard – we can install it for you and show you how to set PR goals that can be tracked to show ROI.
Meritus Media is a Digital PR Agency with a team of experts in these online public relations techniques. We’ve been doing this for more than 15 years and we’d be delighted to help you make the leap into the digital realm.