“This Digital PR Training program has catapulted our team to stellar results. Our business is a challenging one in terms of customer service, and this training has given us a far better understanding of how to produce the right content and engage with our customers. We have increased our responsiveness significantly and, as a result of the lessons we learned, we’re seeing the results in terms of followers and customer reaction. We have learn to create and edit images and video and the results speak for themselves: we have grown our level of influencers as well as our number of followers significantly since we engaged Meritus.”
– Milinda Martin,
Vice President,TIME WARNER CABLE
LACK OF DIGITAL SKILLS
The one factor that keeps coming up in studies on digital marketing, PR and social media is that brands suffer from a lack of digital skills. Depending on which study you look at, this lack of skills is either the number one or number two reason for brands not doing more, or feeling dissatisfied with their performance in this area. This holds true in the US, UK, Australia, Europe and Asia.
Yet we know that companies that do embrace the digital revolution and become adept at using the tools and technology, do way better than their peers.
On average, Digital Leaders are 26% more profitable than their industry competitors. They generate 9% more revenue through their employees and physical assets. And they create more value, generating 12% higher market valuation ratios. Digital Advantage Report: How Digital Leaders Outperform their Peers.
By 2014 companies without a successful digital and social media program could lose customers. Companies that refuse to use social media sites to interact with customers will be looked on as poorly as those that do not respond to emails and calls. Market analyst Gartner.
Less than 10 per cent of businesses believe that they have the optimal skills and competencies to implement social and digital media successfully.
FULL DAY WORKSHOPS
- How to develop and implement a digital strategy for your brand.
- Writing for the Web
- Search Engine Optimization – for news, web pages, blogs, images and video
- Visual Storytelling
- Images/Infographics – includes tools and apps
- Video – includes tools and apps
- How to do a social audit
- Identifying and working with Influencers
- Socia Media Managemet/Dashboard
THREE HOUR WORKSHOPS
- Content Distribution
- Digital Media Relations
- Developing Content Partnerships
- Working with Bloggers/Influencers
- Vsuaal Content