implementation

THE TIP OF THE ICEBERG

A Digital PR program is a lot like an iceberg – there is a lot going on under the surface.  What you see  – content, engagement, conversation and conversion – needs to be supported by a lot of other activity.  Managing a Digital PR program is like herding cats – it takes skill, dexterity, speed and perseverance!

Digital PR is like an Iceberg

 

MANAGING A DIGITAL PR PROGRAM

The success of your digital and social media program depends on managing these activities well:

  • Research
  • Analysis to find sentiment, opportunities and actionable insights
  • Formulating a strategy
  • Setting measurable goals
  • Identifying the right audiences/stakeholders
  • Finding the right influencers in each stakeholder segment
  • Understanding the media landscape
  • Monitor traditional and social media
  • Developing an editorial calendar
  • Crafting the right messages for each audience
  • Choosing the channels for distribution of that content
  • Creating content that is relevant for your audiences and in the best format for each channel
  • Amplifying that content with outreach and social media engagement
  • Measuring results
  • Evaluating the effectiveness of the actions/content
  • Adapting your plan and doing a course-correct, if necessary

Our team of talented specialists can help you with any or all of these actions.

Call us for a free 15- minute consultation on the effectiveness of your Digital PR program. 888 243 3470

Save