THE TIP OF THE ICEBERG
A Digital PR program is a lot like an iceberg – there is a lot going on under the surface. What you see – content, engagement, conversation and conversion – needs to be supported by a lot of other activity. Managing a Digital PR program is like herding cats – it takes skill, dexterity, speed and perseverance!
MANAGING A DIGITAL PR PROGRAM
The success of your digital and social media program depends on managing these activities well:
- Research
- Analysis to find sentiment, opportunities and actionable insights
- Formulating a strategy
- Setting measurable goals
- Identifying the right audiences/stakeholders
- Finding the right influencers in each stakeholder segment
- Understanding the media landscape
- Monitor traditional and social media
- Developing an editorial calendar
- Crafting the right messages for each audience
- Choosing the channels for distribution of that content
- Creating content that is relevant for your audiences and in the best format for each channel
- Amplifying that content with outreach and social media engagement
- Measuring results
- Evaluating the effectiveness of the actions/content
- Adapting your plan and doing a course-correct, if necessary
Our team of talented specialists can help you with any or all of these actions.
Call us for a free 15- minute consultation on the effectiveness of your Digital PR program. 888 243 3470
