Every so often we hear that press releases are dead. Just recently the Google updates about treating press releases as advertisements had PR folk jittery once again. However, there is ample evidence to show that the digital age has given press releases a new lease on life. These digital releases are not your grandmother’s releases… Read More »
I am sure this is no big surprise, but two recent studies have found that women are more active in social media than men. I can already hear the comments about how women love to chat and share. But the disparity between the sexes is closing – after fairly slow growth over the past few… Read More »
That old saying “Sticks and stones may break my bones, but words will never hurt me” sounds good in theory. It’s not true in life and it certainly doesn’t apply to Digital PR. Words posted online have immense power to hurt your business. So here’s the million dollar question – Are you listening? Do you… Read More »
Back in 2006 a few very smart PR folk recognized the need for PR content to be found online and that search engine optimization would become a necessary PR skill. Unfortunately, the SEO community saw the possibilities of using optimized press releases long before the PR industry did. Instead of PR content becoming a natural… Read More »
Thirteen years ago when I urged PR agencies to start learning digital skills I ran into a hefty dose of skepticism. Seven years ago when we launched Social Media Club very few PR agencies were interested. Even three years ago it was a hard sell. Now almost every PR agency claims that they are up… Read More »
Remember the days when we read the newspaper over a cup of coffee every morning and watched the evening news on TV? We were quite happy to get our news just once a day. Now we expect to see eye-witness accounts of events as they are occurring. This appetite for instant visual news has changed… Read More »
A benchmark for you: If you are not spending 30% of your time in 2013 with data, Ms/Mr Marketer, you’ll fail to achieve professional success. Avinash Kaushik, Digital Marketing Evangelist for Google. That’s quite a statement. Does it apply to PR pros too? As a rule, PR folk are not stats and metrics buffs. Few… Read More »
Traditionally PR has concentrated more on earned media than paid media. We’ve used paid media for branding and positioning with advertorials or sponsored content. We placed ads to tell the brand’s side of a story when it was not getting covered by the media. Now we have owned media: we publish our content on blogs,… Read More »
Marketers are always on the lookout for that ‘next big thing’ online. Keep your eye on Vine, Twitter’s short video service. Compete.com reports that Vine leaped onto their ‘Fast Mover’ list and hit #2 for April, with more than 2 million visitors. What is Vine? Vine is essentially a combination of a video-based Instagram and… Read More »
Way back when Google first started they created an algorithm to rank web content based on relevance and citations. ‘Citation’ as in those footnotes you see on a research paper where one academic or researcher references other published content that supports or endorses his paper. The professor only lists (links) to the other papers most… Read More »
