16
Feb
2017

The Future of Twitter and Digital PR

Since Twitter reported dismal Q4 earnings there has been a lot of talk about the future of Twitter. Aside from the financial implications, let’s take a look at what changes at Twitter might mean for PR: The largest – and most active – group of verified users on Twitter is journalists and news organizations.  If… Read More »

17
Oct
2016

The Growing Demand for Digital Skills

  Did you know that the growth in digital jobs has outpaced the overall economy in the last two years by over four to one?   A recent study by Lloyd’s Bank found that SMBs with a higher degree of digital ability were more than a third more likely to report a growth in turnover than… Read More »

14
Oct
2016

Digital Pr Challenges for Agencies

  Blair Nicole tapped into a hot topic vein when she asked PR pros and agencies for their biggest Digital challenges. In just 24 hours she got responses from 84 PR pros and agency owners. Here is a quick breakdown of her findings: 46.4 percent said that managing client expectations was their biggest challenge 21.4… Read More »

13
Oct
2016

Digital PR Tech Tools

For years I lamented that in order to implement a Digital PR or Social Media strategy you  had to use several tools.  Now there is one management dashboard that does it all – Senidble. I use a 10 step system to plan Digital PR, content and social media campaigns and plans. The Sendible Dashboard can… Read More »

24
Jan
2016

Digital PR & Transformation

GOALS FOR PUBLISHING BRAND CONTENT A new study from Skyword and Researchscape International found that the majority of enterprise marketers have yet to take all of the steps necessary to set their departments up for success. There is no doubt that we’re seeing a change in how the public responds to brand content. “This dictates a… Read More »

18
Jan
2016

PR Poised to Lead Digital

A recent article in AdAge reports that ” the emergence of skippable, blockable, opt-out-able advertising, not to mention ever-more integrated campaigns, means PR can suddenly demand more than a supporting role—and maybe even take center stage.” That’s great news for PR. It seems that instead of being bombarded with ads, the public prefers good storytelling… Read More »

13
Jan
2016

Brands Prefer PR for Digital and Social

It would appear that the corporate pendulum is swinging away from marketing to the PR team as the right way to handle  social media. More than half (51%) of marketing and advertising execs polled in November 2015 said the PR team is best suited to handle social media activity. This is up from 39% in… Read More »

28
Dec
2015

Digital PR Challenges in 2016

Content plays an important role in Digital PR. The Content Marketing Institute and Marketing Profs have produced two excellent reports on the state of content marketing in 2016.   One examines the BtoC space and the other covers BtoB. The top content challenges in 2016 for BtoC companies are: BtoB companies list them slightly differently:… Read More »

04
Jun
2014

Social Intelligence : The Right Sequence for Success

Over the past few years there has been a lot of discussion about how to measure digital content and social media activity. Most of the focus has been on measuring after your have put out content online and in social media. However, many businesses miss the value of gathering social intelligence. There’s a goldmine of… Read More »

27
Nov
2013

Images Video Increase Views on Press Releases

Every so often we hear that press releases are dead.  Just recently the Google updates about treating press releases as advertisements had PR folk jittery once again.  However, there is ample evidence to show that the digital age has given press releases a new lease on life. These digital releases are not your grandmother’s releases… Read More »