Twitter Sets their Sights on the Media

Twitter is already playing a large part in the news industry: it’s where many people find breaking news and it’s where journalists go to locate sources close to a breaking story. And they want to do more. They recently posted this job opening: Twitter is playing an integral role in the evolution of the news… Read More »


Facebook Fans Affect the Value of your Business

Syncapse and Hotspex have updated their 2010 study about Facebook Fan value as a driver of shareholder value for the top 20 global brands. Their 2013 study shows that the value of a Facebook fan to a consumer brand has increased quite dramatically in the last two years (28%) to $174 per fan. The number… Read More »


The Impact of Images on Facebook

Facebook’s recent announcement about the redesign of their news feed is based on trend for visual content. The percentage of posts that contain images has doubled in just over a year. Photos on Facebook get 53% more likes and 104% more comments than a text post.  Posts that include a photo get 120% more engagement… Read More »


What is Digital PR?

Digital PR and Social Media are often thought of as the same thing.  Just as media relations is a big part of PR, it is not the entirety of the discipline and so too with social media and Digital PR. PR offline or on is about building awareness, credibility and goodwill.  It’s about building a… Read More »


Riding the Online Video Wave

Predictions are that 1.5 billion people will watch at least one online video by 2016 viewership of branded videos grew 91 percent over the course of Q4 2012. Read More