07
Jun
2014

Is Facebook Marketing Effective for Small Businesses?

The number of small businesses using Facebook has almost doubled since July 2013. There are now 30 million small businesses with active brand pages on Facebook.  That’s pretty much all the small businesses in the US.  However, Facebook’s definition of active is that they update their brand page at least once a month.  That’s not… Read More »

04
Jun
2014

Social Intelligence : The Right Sequence for Success

Over the past few years there has been a lot of discussion about how to measure digital content and social media activity. Most of the focus has been on measuring after your have put out content online and in social media. However, many businesses miss the value of gathering social intelligence. There’s a goldmine of… Read More »

23
Sep
2013

Women Slightly More Active in Social Media than Men

I am sure this is no big surprise, but two recent studies have found that women are more active in social media than  men.  I can already hear the comments about how women love to chat and share.  But the disparity between the sexes is closing – after fairly slow growth over the past few… Read More »

18
Sep
2013

Digital PR Tip: Are You Listening?

That old saying “Sticks and stones may break my bones, but words will never hurt me” sounds good in theory. It’s not true in life and it certainly doesn’t apply to Digital PR. Words posted online have immense power to hurt your business. So here’s the million dollar question – Are you listening? Do you… Read More »

08
Sep
2013

Google’s New Rules for Press Releases

Back in 2006 a few very smart PR folk recognized the need for PR content to be found online and that search engine optimization would become a necessary PR skill. Unfortunately, the SEO community saw the possibilities of using optimized press releases long before the PR industry did. Instead of PR content becoming a natural… Read More »

17
Aug
2013

The Digital PR Agency

Thirteen years ago when I urged PR agencies to start learning digital skills I ran into a hefty dose of skepticism. Seven years ago when we launched Social Media Club very few PR agencies were interested.  Even three years ago it was a hard sell.  Now almost  every PR agency claims that they are up… Read More »

05
Jun
2013

The Digital PR Opportunity

Remember the days when we read the newspaper over a cup of coffee every morning and watched the evening news on TV? We were quite happy to get our news just once a day. Now we expect to see eye-witness accounts of events as they are occurring. This appetite for instant visual news has changed… Read More »

20
May
2013

Analytics: A Vital New PR Skill

A benchmark for you: If you are not spending 30% of your time in 2013 with data, Ms/Mr Marketer, you’ll fail to achieve professional success.  Avinash Kaushik, Digital Marketing Evangelist for Google. That’s quite a statement. Does it apply to PR pros too?  As a rule, PR folk are not stats and metrics buffs.  Few… Read More »

12
May
2013

Paid, Owned and Earned Media

Traditionally PR has concentrated more on earned media than paid media. We’ve used paid media for branding and positioning with advertorials or sponsored content.  We placed ads to tell the brand’s side of a story when it was not getting covered by the media. Now we have owned media: we publish our content on blogs,… Read More »

08
May
2013

Vine – The Next Big Thing?

Marketers are always on the lookout for that ‘next big thing’ online. Keep your eye on Vine, Twitter’s short video service. Compete.com reports that Vine leaped onto their ‘Fast Mover’ list and hit #2 for April, with more than 2 million visitors. What is Vine? Vine is essentially a combination of a video-based Instagram and… Read More »