Every business should have a growth strategy. Without strategic planning it’s a hit-and-miss operation. Digital PR can play an important role in that strategy. Here are five good PR actions you can implement right away: Twitter lists: A quick and easy way to tap into your audiences’ conversations is Twitter lists. Create a list for… Read More »
The 2017 Edelman Trust Barometer has some interesting data for PR practitioners. These are the top 10 insights from the report: Trust in Authorities is Eroding Worldwide. Trust in business, government, NGOs and the media all declined this year. Trust in media is now at an all time low. The Trust Gap Widens. The measure… Read More »
5 Types of Visual Content that Get Shared Most Read this post by Anastasia Sidko – not only does she give good tips for the kind of content to create, she also includes tools you can use to crate the content. http://bit.ly/2e88KV1 The Shift to Visual Content Has Begun There is a shift happening online from text… Read More »
The essence of Twitter has been the 140 character rule. We’ve all learned to write short, pithy comments making every character count. There have been changes in the Twitter look and feel over time, but the character count has always been the main feature. Recently Twitter announced some new rules that relax the character… Read More »
GOALS FOR PUBLISHING BRAND CONTENT A new study from Skyword and Researchscape International found that the majority of enterprise marketers have yet to take all of the steps necessary to set their departments up for success. There is no doubt that we’re seeing a change in how the public responds to brand content. “This dictates a… Read More »
In a recent article Joe Pulizzi of CMI offered 5 reasons why content marketing efforts fail to hit the mark. The first one is operating with the old campaign mindset, rather than focusing on generating conversations. This is a mistake that Digital PR practitioners should not fall prey to – after all PR as a… Read More »
Content marketing as part of Digital PR has been the buzz phrase of choice for the past couple of years. Almost every company, BtoC and BtoB, has jumped on the content bandwagon. However, only 37% of BtoB firms regard their content strategy as effective. Gartner’s recent research that shows how marketing practices evolve, puts content… Read More »
Technology is advancing and changing at such a rapid pace it’s tough to stay current. These 15 digital skills are essential for anyone working in PR and marketing today. The majority of PR jobs today require digital skills. Start learning these skills today and you’ll soon be ahead of the pack. DOWNLOAD THE PDF… Read More »
Digital PR can be a little overwhelming. There is a lot to learn and while some of it is tactical, if it’s done in a vacuum it’s likely to fail. Learning how to devise and implement a Digital PR strategy in a logical sequence makes this new discipline much easier. The activity you see in… Read More »
Facebook’s new design layout announced in March started rolling out last week. This layout is closer to what you would see on a mobile device, with one column of posts on the right and the navigation on the left. CUSTOM APPS/TABS In Facebook’s new design your custom tabs will be on the left navigation, instead… Read More »
