It would appear that the corporate pendulum is swinging away from marketing to the PR team as the right way to handle social media. More than half (51%) of marketing and advertising execs polled in November 2015 said the PR team is best suited to handle social media activity. This is up from 39% in 2013. Only 28% picked the marketing department. (Study by The Creative Group.)
It makes perfect sense – PR is a communication function and social media is all about communication adn engagement.
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