13
Jan
2016

Brands Prefer PR for Digital and Social

It would appear that the corporate pendulum is swinging away from marketing to the PR team as the right way to handle  social media. More than half (51%) of marketing and advertising execs polled in November 2015 said the PR team is best suited to handle social media activity. This is up from 39% in 2013.  Only 28% picked the marketing department. (Study by The Creative Group.)

 

PR-social-infog

It makes perfect sense – PR is a communication function and social media is all about communication adn engagement.

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