New PR Skills

The practice of PR has changed. Get your team familiar with the tools that allow you to effectively  produce  and  distribute excellent PR content.
Blogger Outreach

Working with bloggers is not like pitching the media - it requires a subtle touch. Discover the right bloggers for your brand and engage them with relevant content.
Strategic Planning

Social media and digital PR are so new we tend to jump in and chase the next new thing. Take a step back and plan strategically to get the best results.
Digital PR Training

There are a slew of tools and apps – new ones appear every week. Learn which tools are best for you and your team
 

Recent Projects:


Lucy’s Tea
Visual Content Training
Online Reputation Management
Video Production
 

Latest Posts

/ Read Our Blog


The Digital PR Opportunity
Date: 05 Jun 2013
Remember the days when we read the newspaper over a cup of coffee every morning and watched the evening news on TV? We were quite happy to get our news just once a day. Now we expect to see eye-witness accounts of events......

Read The Rest →

Analytics: A Vital New PR Skill
Date: 20 May 2013
A benchmark for you: If you are not spending 30% of your time in 2013 with data, Ms/Mr Marketer, you'll fail to achieve professional success.  Avinash Kaushik, Digital Marketing Evangelist for Google. That's quite a statement.......

Read The Rest →

Paid, Owned and Earned Media
Date: 12 May 2013
Traditionally PR has concentrated more on earned media than paid media. We’ve used paid media for branding and positioning with advertorials or sponsored content.  We placed ads to tell the brand’s side of a story when......

Read The Rest →